23 Shares

The #1 Thing We Can Do For Our World Of Creators

As creators, we have the power & privilege of influencing our world. But, as Uncle Ben said, “With great power comes great responsibility.” This means that it’s not only our choices that we’re responsible for, but how those choices affect others.

A quick side note for our tribe: We are all about mutually beneficial relationships here at the Newlymoms. So naturally, this article may contain affiliate links. This means that if you were to use the links provided and make a purchase, we may receive a small commission (at no additional cost to you). We only promote products we use, love, and/or fully support — it’s a win, win, win! If you have any questions about what we use, love and/or support, please reach out to us via our contact page.

Recently ConvertKit entered the process of rebranding to become Seva (side note: we can only imagine the amount of work, not to mention the associated headaches that come with this undertaking). This had been going on for a few weeks – their new logo was up, they sent out a ton of notification emails, training materials were even distributed to walk people through this change. We personally weren’t super excited about it – We actually love the name ConvertKit and the relatively literal meaning behind it.

But anyway, this past Sunday (7/29) we got an email from Nathan Barry, the founder and CEO of ConvertKit. It was a notification to all ConvertKit’s affiliates that they would not be continuing their rebranding to Seva and would be staying ConvertKit. Moreso, it was a personal apology acknowledging not just that he made a mistake – but that he really cared how his mistake affected others.

The rebranding announcement and ultimately the chosen name, “Seva” spurred a lot of concerns around the decision-making process behind this choice. As Nathan describes in this article, it became very clear, very quickly that they did not know the deeper cultural, religious and spiritual meaning of the word as they thought.

So, Nathan’s and ConvertKit’s response was to first listen and then respond. And in response, He chose to keep the name ConvertKit, and personally apologize to the people his choice affected – mainly those with ties to the religious, cultural and spiritual implications but also those who did the work to come alongside ConvertKit in the rebranding efforts.

To us – this was awesome. In this day and age, it seems that for some reason one of the hardest things to do is to own up to our mistakes and take responsibility for our choices. But that’s exactly what he did and then some. He didn’t just apologize – he changed something his entire team had put their blood sweat and tears into for God knows how long. This was brave. Doing this showed us how authentic, real and compassionate Nathan Barry and his team are. How committed to providing the highest quality service from and for the highest quality people. Just awesome.

So this got us thinking…